Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view and they just signed Susie as their on-air personality!
Susie's new role at Oxygen involves engaging consumers and building brand awareness, providing coverage of all things relevant to young women in pop-culture and participating in multiple social media initiatives for the network. Susie will bring Oxygen viewers behind-the-scenes content from the network’s various programming such as hosting live "After Shows", "Cast Chats" and exclusive interviews.
“I love Oxygen and what they stand for, and couldn't be more thrilled to join the network as they move forward with their exciting new programming,” said Castillo. “The ‘Live Out Loud’ message is how I've always chosen to live my life so this is a match made in Heaven!"
“With years of on-camera experience and her fiery and authentic attitude, Susie brings a fresh and relatable perspective to the network as Oxygen’s new personality,” said Rod Aissa, Senior Vice President, Original Programming and Development, Oxygen Media. “Susie is the true definition of the Oxygen woman -young, diverse and living life on her own terms.”
Susie kicked-off her duties at New York Fashion Week, hosting coverage of the week's events from runway shows to red carpet parties that are available on Oxygen.com and the network’s social sites. In addition, Susie moderated a GOOGLE+ HANGOUT for the highly anticipated premiere of the network’s new docu-series "Preachers of L.A."
Susie's "All About Fashion Week" segments will focus on the hottest trends coming off the runways of Mercedes-Benz Fashion Week Spring 2014 Collections. She provided backstage coverage from runway shows including Badgley Mischka, Pamella Roland, Steven Alan, Brandon Sun and Milly by Michelle Smith. The segments introduced Susie to Oxygen viewers and offer sponsorship opportunities for advertisers. In addition, Susie provided live coverage that will be available exclusively on Oxygen’s social networks such as Twitter and Instagram, and her coverage will be aggregated for fans at http://susie-castillo.oxygen.com. Check out Susie's NYFW coverage here:
“Susie is a perfect fit with the Oxygen brand. She embodies today’s young modern woman,” said Susan Malfa, SVP, Ad Sales for Bravo Media, Oxygen Media, Style Media and Women At NBCU. “She’s a high energy pro with point of view that will connect with our audience and our marketing partners whether she is backstage with insider interviews at Fashion Week or at celebrity filled events.”
To see what Susie's been up to at Oxygen, check out her page at Oxygen.com.